SOMETHING FOR NOTHING
The most interesting projects often have the tiniest budgets. So, I am always inviting nice people to help me out. I had an idea for a hoarding around a building site. A story called From home to home, in 12 lines, each one displayed for a month during the build. I turned to Sue and 11 other Dark Angels, who each wrote a line of the poem beginning with the last word of the previous line – a literary relay race (see J for more about the project).
Nobody should work for free, so the deal we agreed, was that I would enter our work into the annual D&AD awards – the Oscars of the design industry. Awards are not my thing, I guess it’s because I can’t stand rejection. So as a first-time entrant I was blown away when we won not one, but two ‘pencils’ for writing and environmental graphics.